SP Entertainment produces new format
Ó da Casa, an original format produced by SP Entertainment, premiered yesterday, July 7th, and will be broadcasted every Thursday, at 21h30, on the Casa e Cozinha channel. This is a do-it-yourself program, which has as main character the architect and digital content creator, Joana Laranjeira, who promises to give all the essential tips to surprise viewers who are fans of DIY and decoration.
For Sofia Moura, General Director of SP Entertainment, accepting the challenge of producing this programme "is further proof that we seek to be constantly developing. This premiere comes at a time of business expansion for the production company, whose mission is to expand and consolidate its relevance and positioning as a producer of entertainment content for all types of clients, with creativity as the basis of its value proposition.” SP Entertainment has produced major national and international events such as the Eurovision Festival held in Portugal, the Play Awards and Portugal Fashion.
Ó da Casa will have 15 episodes, of approximately 30 minutes each, and in each of them the spectators will be able to follow two design projects created by Joana Laranjeira, in her home environment and within the context of her family. In one of the projects, an object will be created from scratch and in the other she will give a new look to an old object, thus showing how it is possible to create useful and beautiful pieces, following the do-it-yourself philosophy.