The biggest branded content event in Portugal

After the success of the first edition of Branded Content Talks in 2023, the 2nd edition took place again in 2024, on September 18 at the Clube Ferroviário in Lisbon, in a partnership between the BCMA (Branded Content Marketing Association) and the Medialivre Group, where experts in the field and influential market professionals were present to present and debate new and relevant initiatives in the areas of branded content and branded storytelling.

Luís Ferreira, Medialivre's General Commercial Director, was welcomed by Patrícia Weiss, chairwoman, founder of BCMA Portugal and South America, creator and curator of the conference, who mediated two panels presenting experiences and success stories in Portugal, on the themes: “Brands and Partnerships in Branded Content and Brand Experience” and “When Brands Meet Entertainment and Storytelling”.

The project carried out by SP Televisão in conjunction with SIC in the soap opera “Sangue Oculto” - which dealt with the theme of bodyshaming - “Dove for self-esteem”, was one of the examples highlighted by Unilever in its intervention.

In an exclusive experience where brands gain a voice and stories are transformed into powerful forms of connection, SP Televisão's Soft Sponsoring team attended the 2nd edition of Branded Content Talks Portugal, in order to learn about global trends in branded content, as well as the importance and relevance to audiences and, above all, the worldwide impact that many branded content projects have had on society, many of which have already won awards.

Proving that this sector is growing and has relevance in the national market, the BCMA and Grupo Media Livre will be holding the 2nd edition of the Branded Content Awards. Applications for the 2nd edition are open until December 2024.